Since the Revolution of Dignity (2013-2014), Ukraine’s civil society has strived to avoid the mistakes of the past by demanding from the government transparent actions, accountability and real efforts at political reforms in the country. On the whole, Ukraine’s government has only rarely managed to communicate effectively the content of reforms to its citizens. A mere 9% of Ukrainians are satisfied with the manner in which the government communicates with them. According to the international experience, a successful informational campaign requires the inclusion of governmental and non-governmental actors of the reform process at the earliest stages of designing the reforms.
Full text is available in Ukrainian and Russian.
More about the communication initiatives of the Government of Ukraine and the general public, as well as recommendations for improvement of communication policy, see the full version of the DRI report.
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